Makenzie reiterated that organizations do not need an event to build community and that it’s important to engage your community first to help drive fundraising and get people excited about your event.

Picking A Fundraising Platform

SheJumps is an organization whose mission is to get women and girls involved in outdoor activities, and they chose to do a climb. It both raised money and fulfilled its mission.

If you want to make something more accessible, Yeah! Yoga created an incredibly fun and accessible challenge: each day participants would take a photo of one yoga pose. It got a ton of community engagement, brought attention to their work, and brought on individual fundraisers.

Pre Recording Vs. Live Content

• Register walkers and assign bibs and T-shirts
• Print event schedules
• Print race day registrations for day-of participants  

If you want to have a successful live stream, you’ll want to choose whether to record some of your content in advance or whether to do it all live. It can be very helpful to pre-record some elements of your program because that reduces technical issues. If you’re planning to have a message from your Executive Director, or a story about a client, pre-recording can be a life saver.